GoodHabitz, the leading online corporate learning provider, today announces a strategic repositioning to solve the rapidly growing corporate skills crisis and fix workplace learning. Alongside a full brand overhaul, GoodHabitz is committing to transforming corporate learning from a business headache to an organisation-wide habit, driving individual and company growth.
The repositioning comes at a pivotal moment, with seismic shifts in tech, the rise of AI and global cultural changes – fuelling an ever-growing global skills shortage. According to the World Economic Forum (WEF), over the next five years, 59% of the global workforce will need up-skilling and re-training for organisations to remain competitive. Whilst 48% of employees can be up-skilled, 11% face employment risk without acquiring new skills.
Annabelle Vultee, CEO at GoodHabitz, comments: “Organisations need their employees to constantly develop, or they won’t have the skills needed to compete. But most employees lack the time, resources and motivation to prioritise learning. Employees are overwhelmed and out of bandwidth, and it’s hurting businesses.”
To address this challenge, GoodHabitz is taking a radical step away from traditional long-form courses to short, focused learning activities called Activity-Based Learning (ABL). It’s introducing a unique 4E-Learning Method allowing employees to personalise their learning in a simple repeatable loop: Explore, Explain, Experiment and Evaluate. It is also investing significantly in its tech platform, emphasising the importance of learner experience in embedding new skills.
Vultee adds: “We’re shifting gear from being an exceptional content creator to a company that impacts how employees learn, and businesses perform. We’re creating ‘learning habits’ that seamlessly fit the flow of work and life, so employees can continue to grow and up-skill at the pace of business and change.”
The refreshed GoodHabitz Logo and the ‘Growth Mark’ symbol reflect the company’s new mission and mark the first step in a much bigger transformation, towards building a cutting-edge ecosystem of learning and talent development to support organisations.
Vultee concludes: “Our fresh new brand identity and positioning represent a visual and verbal expression of our mission to make learning a habit, and unlock growth for clients, employees and partners.”
The post ‘Making Learning a Habit’ – Global L&D leader GoodHabitz announces new mission and brand overhaul to tackle the corporate skills crisis first appeared on HR News.
