Expert shares ways to help businesses and job seekers.

A new analysis released by the ONS in April showed that the unemployment rate among people 16 and older remained unchanged from December 2024 until February 2025, remaining at 4.4%.

Mark Rothwell CEO of Hiring Hub said “We’ve definitely seen a decrease in the number of roles on the market. However, what we have seen in the last few months has been an increase in fill rate, which means that when employers advertise a position, they are more likely to be recruiting.

We believe that despite the fact that the statistics may seem a bit alarming, with the help of employers, recruiters, and some important advice, the country will reach a point in which job searching is no longer a problem. We hope that the unemployment rate will decrease within the next year.

Mark offers some advice to employers on how they can find the best talent.

1. Grab the candidate’s attention. To make your ad stand out among the (odds) 40,000 job advertisements that are posted each week, you must grab the attention of potential candidates. Make a bold statement or ask a question. Don’t waffle. War and Peace is not something that people read anymore. Don’t expect anyone to read War and Peace. In addition to the time restrictions, the majority of those who will be viewing your advertisement on mobile devices, so you need to make it easy for them. Present the information in a concise, informative manner.

2. Sell yourself. To attract the top candidates, you must give them a good reason to want to work with you. Sell the opportunity. It could be a great office, a flexible work schedule, favourable pay, or career advancement. Make sure that your candidates are aware of your USP.

3. Describe your ideal candidate. Be specific about how you see the candidate. Paint a picture of the candidate by describing their skills and experiences. After all, if you don’t ask, you don’t get.

4. Assign them a job: This is a quick way to eliminate the wrong candidates. Give them a specific task to complete when they submit their CV. This ensures that they are serious and have the necessary knowledge to do the job.

5. You need to be precise when describing the position. If you get it wrong, no one will even apply. Even worse, your ad will not be read. It’s not the fancy titles that will get you noticed. Please call the job a “sales job” if it is a job in sales. Remember that online job listings are found by key-term searches. )

6. Distribution of your advertisement: For a positive response, you need people to see it. Multiposting services can help you to distribute your ad widely. They will place it on all major job boards and niche sites in the UK.

Mark also offers advice to job-seekers on what could deter employers from hiring you.

1. No referencesspan size=”font-weight 400 ;”>: Employers are concerned about a lack references, especially if they do not have one from the current employer. It is important to include at least two references, even if you left the company in bad terms. Most employers will only need to verify that you worked there. This shouldn’t cause any concern.
2. Lies on your CVspan size=”font-weight 400 ;”>: Although it may seem obvious to some, embellishing your credentials can make you lose your job. Employers will immediately reject you if they find out that you lied during the application process.
3. Appearing too comfortable in an interviewspan size=”font-weight 400 ;”>: Although it may seem strange, employers can take notice if you appear ‘too relaxed’ during the interview. This could be done by doing something else during a virtual job interview or sitting in bed. It has happened.
4. Employers can be put off by candidates who don’t do their research. They may not know the company, its clients or successes. Interviewers may have a lot of applicants, so showing your interest in the company can be the difference between landing a job and not.
5. Casual clothingspanstyle=”font weight: 400 ;”>: You should always present yourself professionally in an interview. It may seem obvious but even if you’re invited to a virtual job interview, you should still dress professionally. Candidates have attended virtual interviews in tracksuits or with wet hair. Employers may tolerate this in rare instances, but you should always present yourself as best you can.

The original version of this article, Unemployment rate is stuck: Expert shares ways businesses and job seekers can help, first appeared at HR News.