A new study shows that more than a third (37%) of office workers feel that their work ethic improved in the last 12 months. The younger generation is more likely to feel this way, with the number of office workers feeling that their work ethic has improved over the past 12 months reaching 55% and 57% respectively.
One fifth (22%) of respondents said they “always go beyond” and the same percentage stated that they would ‘do what is necessary to deliver’.
Around one in ten (9%) are unwilling to work past their assigned hours. Only four percent say they don’t have the motivation to go beyond what is required for their job.
United Culture, a consultancy that specializes in employee engagement, company culture and behavioural changes, conducted the Work Remastered study 2024, which analysed 1,000 office workers from across the UK, US and Canada.
The study also found that, although stability and security remain the top motivation for workers (52%), the younger employees (18-24) are more likely to be motivated for promotion and status (31% vs. an average of 19%), and by winning/competition (25%) compared with the average (16%).
The majority of this age group also ranked promotion above financial compensation as the most important way to recognize their contribution and impact at work – 47%.
Victoria Lewis-Stephens is the managing director of United Culture. She says, “There’s a lot said about the supposed decline in work ethic, particularly among young generations. But it’s just talk.” Truthfully, motivated employees, who have supportive managers, and a positive company culture will give “110%”.
“It is true, organisations must readjust their expectations – especially for younger generations. Not working 70 hours a week does not reflect motivation or work ethic.
If an organization understands the motivations and drives of its employees, they can make adjustments and give them the recognition and development they deserve. Moving up the ladder seems to be a major concern for many. “Give them the chance to show you what they are made of.”
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