According to new data, the younger generation wants more money and security. They also want more perks
Gen Z is a difficult generation to manage. According to new research, Gen Z demands more of employers than previous generations. According to the 2025 Salary guide by Robert Half.
The data, which was gathered from 1,000 employees and 500 hiring mangers across the UK, shows that 67% of hiring manager’s feel Gen Z is more demanding in terms of salary expectations than last year. The millennials (64%) are followed by Gen X (37%), and the baby boomers (22%).
Gen Z is more likely to prioritize remuneration than any other group. Nearly a third of respondents (29%) in this group rated pay above job security. This compares to only 25% of millennials, and 23% of Generation X.
The study revealed that Gen Z professionals were less loyal to employers. 20% said they would leave their jobs if they did not get the raise they wanted, and 12% asked for better benefits.
Businesses must be aware, however, that Gen Z workers will be motivated to work in jobs that are aligned with their values and provide them a sense purpose. Gen Z is attracted to organisations that have a positive effect on the society and environment, encourage a culture that promotes continuous growth and develop, and support autonomy and entrepreneurship.
Matt Weston Senior Managing Director UK & Ireland, Robert Half, explained that this puts further pressure on employers who are already dealing with budget constraints and skill shortages.
Gen Z is the digitally savvy workforce demographic, but they also have the highest expectations when it comes time to pay. Businesses are struggling to find a balance between their limited budgets and the need to attract and develop new generations. Gen Z talent attraction strategies will become a priority as they struggle to balance these competing priorities.
“Given the fact that this generation is the future workforce, it is critical that employers find the right balance in remuneration strategies and retention strategies to build loyalty over the long-term. Our data indicates that Gen Z will accept additional benefits and perks in lieu of pay increases. This shows there are other ways to engage and attract this generation. Businesses could use alternative engagement methods to engage Gen Z, as they are driven by purpose and meaning. They can show how their role contributes towards the larger goals of your company and the wider world. “It can be very effective to emphasize the social impact of their work or ethical dimensions and involve them in sustainability or Social Responsibility initiatives.”
The original version of this article GenZ: the generation that wants everything appeared first on HR News.
