You might not have noticed that the Washington Post chose not to endorse any candidate in this year’s presidential election. The Post was expected to endorse Kamala Harri. However, there was a backlash with more than 200 000 people canceling subscriptions.
Jeff Bezos is the owner of the Washington Post. He made this decision, and explained it in a op-ed. All business leaders should pay attention to his explanation.
Just for a minute, put aside your feelings regarding the upcoming elections and think about his advice from a broader perspective. Bezos claims that survey data shows people trust Congress less than they do journalists, and that “something we are doing clearly is not working.”
The analogy he uses to explain the dilemma journalists face is:
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